Voiello history begins in the second half of the nineteenth century with the opening of macaroni factory in Naples that produced pasta according to the old Neapolitan recipes. In just a few years, the brand name has become the synonym of the flawless quality. Even the capricious old-school-Neapolitans who were jealous about old pasta producing traditions, admitted the excellent taste of Voiello pasta.
However, the brand’s real heyday came in the 1970s when it became the part of the Barilla Group. Due to the increased production capacity, devotion to old recipes and new advertising policy, Voiello moved to anew, international level. Nowadays, the connoisseurs not only in Italy but throughout the Europe choose Voiello.